Audi will proceed with development of its electric sports car—previewed by the Concept C—even if Porsche cancels its planned 718 EV model. The confirmation came from CEO Gernot Döllner in a recent internal memo, assuring employees that the shared platform development remains on track.
Porsche’s Hesitation
The electric Audi and Porsche models were designed to share the same platform, streamlining development and costs. However, Porsche is reevaluating its electric sports car plans amid financial pressures and softening EV demand in key markets like the United States. The company recently held a meeting to decide whether to shelve the 718 EV before launch, with rising development costs being a major concern.
Audi’s Firm Stance
Despite Porsche’s internal debate, Audi is committed to its electric sports car, internally dubbed the “C-Sport.” Döllner’s letter to staff explicitly states: “The delivery of the platform by Porsche is not in question.” This suggests Audi has secured its access to the shared technology regardless of Porsche’s ultimate decision.
Context and Implications
The shift in Porsche’s strategy follows a change in leadership earlier this year, with Michael Leiters replacing Oliver Blume as CEO. Porsche has also signaled willingness to re-engineer the platform to accommodate gasoline engines, adding further uncertainty to the electric 718’s future.
This move highlights a divergence in strategy between the two brands. While Porsche appears to be hedging its bets, Audi is doubling down on its commitment to electric performance vehicles. The market’s unpredictability—particularly in the U.S.—is forcing automakers to reassess their electrification timelines, but Audi is determined to deliver its electric sports car by the scheduled 2027 production date.
The final decision regarding Porsche’s 718 EV remains pending, but Audi’s confirmation clarifies that its electric sports car is moving forward, independent of Porsche’s choices.
