Audi has quietly discontinued the traditional S6 sedan model for the North American market, despite the upcoming release of the high-performance RS6. Buyers seeking an S6 experience now have two choices: the all-electric S6 e-tron Sportback, which is a liftback rather than a conventional sedan, or the standard A6 with the S Line package. Surprisingly, the latter option is almost as quick on paper as the outgoing S6.
Performance Gap Narrowing
The decision to retire the S6 badge isn’t entirely unexpected, given Audi’s expanding lineup of 31 models across 13 lines in the U.S., with a growing emphasis on crossovers and electric vehicles. However, the standard A6 isn’t lacking in performance. It now shares the same 3.0-liter turbocharged V6 engine with mild-hybrid technology found in the latest S5 and SQ5, delivering 362 horsepower and 406 lb-ft of torque.
This allows the A6 to accelerate from 0 to 60 mph in just 4.5 seconds – only a tenth of a second slower than the previous S6. Effectively, Audi is suggesting buyers can get nearly the same driving experience without the S6 label.
Market Shift & Updates to the A6
The move reflects a broader trend in the automotive industry where automakers are streamlining model lineups and pushing towards electric alternatives. The S6’s demise aligns with Audi’s broader focus on EVs, as evidenced by the introduction of the A6 e-tron.
Alongside the S6’s discontinuation, Audi has launched an updated version of the standard A6 for the 2026 model year, including:
– A revised infotainment system with simplified menus.
– A new four-spoke steering wheel with integrated scroll wheels.
– An optional high-resolution dashcam.
– Enhanced parking assistance and voice control.
Notably, Audi has retained the A6’s starting price of $64,100 despite these upgrades.
Future Uncertainty
An Audi spokesperson confirmed that the S6 will not be available for the 2026 model year but declined to comment on whether it might return in the future. This leaves the door open for a potential revival, but for now, performance enthusiasts in North America will need to look elsewhere if they want the classic S6 experience.
The broader implication is that automakers are increasingly willing to let go of legacy badges if they don’t fit neatly into their long-term strategy. The S6’s disappearance underscores this reality.
