BMW is preparing to revive its X4 M performance SUV as a fully electric model, potentially boasting up to 800 horsepower. Despite a recent industry trend away from crossover coupes, the automaker appears committed to the body style, with production slated for late 2027 as a 2028 model.
Electric Performance Focus
The next-generation X4 M will reportedly share its platform, battery technology, and interior with the iX3. Unlike standard electric BMWs, neither the X4 M nor its X3 sibling is expected to carry the “i” badge, though both will be fully electric.
The high-performance SUV is rumored to utilize a quad-motor system with standard xDrive all-wheel drive, unlocking the possibility of 800 horsepower. This move signals BMW’s intent to compete aggressively in the high-end EV performance segment.
Market Context and Strategy
Crossover coupes have faced declining popularity, with brands like Mercedes-Benz and Infiniti discontinuing their versions. However, the continued success of the X6 and initial demand for the X4 suggest that a market still exists for these vehicles.
BMW’s decision to revive the X4 M suggests a calculated response to consumer preferences rather than a complete abandonment of the niche. This move could be seen as a way to capitalize on brand loyalty and maintain a unique offering in the EV space.
Related Models and Timeline
An M Performance variant of the iX3, the iX3 M60, is also in development, expected to debut later this year with around 600 horsepower. Production of the standard iX4 is anticipated to begin this year as well. The X3 M and X4 M will follow in late 2027, positioning them as 2028 model-year vehicles.
BMW’s revival of the X4 M underscores a willingness to adapt to changing market dynamics while still catering to a loyal customer base seeking high-performance, coupe-style SUVs.
