Bentley dealers are pushing the automaker to greenlight the Bentayga X Concept, an off-road focused version of the luxury SUV. The concept, revealed earlier this year, has received overwhelming positive feedback from dealers who see it as a compelling addition to the Bentley lineup.
Dealer Enthusiasm & Limited Production
Bentley’s North American CEO, Mike Rocco, confirmed that dealers have explicitly requested the vehicle’s production, stating, “’Yes, we want that car, bring it to market.’” Rocco anticipates a limited-production model akin to Bentley’s Supersports, positioning it as a “supreme offering” for discerning customers.
The urgency suggests that Bentley is seriously considering launching the rugged SUV in the near future — potentially sooner than anticipated. The company will also continue development of new vehicle types after the off-road Bentayga.
The Bentayga X Concept: Performance & Capability
The Bentayga X Concept boasts substantial off-road upgrades, including a raised suspension that delivers 12.2 inches of ground clearance and a wading depth of nearly two feet. The track has been widened by five inches, and aggressive wheel arches accommodate 22-inch white wheels, a design element dealers hope remains in the production version.
Under the hood, the concept features Bentley’s twin-turbocharged 4.0-liter V8 engine, producing 641 horsepower. This combination of luxury and capability is designed to appeal to customers seeking both on-road refinement and off-road performance.
Market Trends & Competition
Bentley’s potential move aligns with a broader trend in the luxury SUV segment: the growing demand for high-performance, off-road capable vehicles. Competitors like BMW, Audi, and Lincoln are also exploring similar models to challenge the dominance of the Mercedes-Benz G-Class, which recently achieved record sales.
The G-Class’s popularity demonstrates the market’s appetite for uncompromising luxury SUVs that can handle more than just paved roads. Bentley would be capitalizing on this demand by bringing the Bentayga X Concept to production.
Conclusion: Dealer pressure, coupled with the growing market for rugged luxury SUVs, strongly suggests that Bentley is moving forward with production of the Bentayga X Concept. The move would allow Bentley to tap into a lucrative segment and strengthen its position against rivals in the high-end automotive market.
