Geely’s entry into the UK market with the Starray EM-i plug-in hybrid (PHEV) offers a compelling blend of affordability and electric range. While it doesn’t stand out as a driving enthusiast’s choice, the Starray presents a practical, well-equipped option in a crowded segment.
Geely’s UK Expansion: Beyond Volvo and Polestar
Many consumers may not realize Geely, the Chinese automotive group, already has significant influence in the UK. It owns prominent brands like Volvo, Polestar, Lotus, and LEVC (the London taxi manufacturer). The launch of Geely Auto in the UK with models like the EX5 (all-electric) and now the Starray EM-i marks a direct push for brand recognition.
The Starray shares its basic structure with the EX5, but trades full electrification for a plug-in hybrid setup. This strategy aims to capture buyers who want electric driving for shorter trips, while retaining the convenience of a gasoline engine for longer journeys.
Pricing and Equipment: Attractive Value, Familiar Design
Geely has positioned the Starray competitively, starting at £29,990 for the Pro trim. Standard features include a 10-inch driver display, a large 15.4-inch central touchscreen with Apple CarPlay and Android Auto, heated seats, and driver-assistance systems. Higher trims (Max and Ultra) add features like a head-up display, wireless charging, and a larger battery pack for extended electric range.
Design-wise, the Starray is conservative. It intentionally avoids bold styling, opting instead for a broadly appealing SUV shape. This prioritizes familiarity over distinction, but allows Geely to leverage existing production and engineering resources.
Performance and Range: Impressive Electric Capabilities
The Starray pairs a 1.5-liter four-cylinder gasoline engine with an electric motor, delivering a combined 255 horsepower. Fuel economy is rated at up to 201 mpg, though real-world figures will vary. More importantly, the Starray offers a choice of 18.4 kWh or 29.8 kWh batteries. The larger battery achieves a claimed 84 miles of pure electric range, surpassing PHEV rivals like the Kia Sportage, Hyundai Tucson, and Ford Kuga.
Even with the smaller battery, drivers can realistically expect around 45 miles of electric range. Charging times are reasonable: 20 minutes for an 30-80% recharge with the smaller battery, and 16 minutes with the larger battery.
Driving Experience: Practical, Not Engaging
Geely partnered with Lotus for suspension tuning, but the Starray’s driving dynamics don’t fully reflect that collaboration. Steering feels inert, and the suspension can be wobbly during cornering. The car prioritizes comfort over handling, resulting in a floaty ride.
The gasoline engine is audible when engaged, breaking the otherwise refined EV-like silence. Overall, the Starray’s driving experience is competent, but unremarkable.
Interior and Practicality: Functional, if Generic
The Starray’s interior is functional but lacks personality. It resembles other Chinese SUVs, such as the Chery Tiggo 7 and Leapmotor C10. The large touchscreen is responsive, but the reliance on touch controls for basic functions (like the sunroof) is frustrating.
Despite the bland design, the Starray excels in practicality. Passenger space is generous, and there are over 30 storage compartments throughout the cabin. The 428-liter trunk is competitive, with an additional 100 liters of underfloor storage.
Verdict: A Solid Option, but Not a Game-Changer
The Geely Starray EM-i offers a compelling package for buyers seeking an affordable and practical plug-in hybrid. Its competitive pricing, generous equipment levels, and impressive electric range make it a viable alternative to established rivals. However, its uninspired driving dynamics and generic interior prevent it from standing out in a crowded market.
The Starray is a competent, value-driven PHEV, but it doesn’t redefine the segment. It’s a sensible choice for buyers prioritizing practicality over passion.
