The Ineos Grenadier, already known for its rugged off-road capabilities, is expanding into a niche market with the Grenadier Game Viewer – a specialized vehicle designed for luxury safaris and wildlife viewing. Production of this modified 4×4 is confirmed for 2026 following significant interest from African game reserves, lodges, and even high-end ranches across the globe.
Designed for Wildlife Viewing
The Grenadier Game Viewer, developed by Ineos Kavango (a modification specialist in Botswana), focuses on maximizing passenger capacity and visibility. The vehicle can accommodate between four and nine rear passengers, depending on the chosen wheelbase (long or extra-long). It’s built from stripped-down Grenadier chassis fresh from the Hambach plant in France, undergoing full conversion at Ineos Kavango. This ensures the structural integrity remains unchanged while offering extensive customization of seating and roof configurations.
Why This Matters: A Growing Luxury Safari Market
The timing of this launch isn’t accidental. Luxury eco-tourism is booming, particularly in Africa, the Middle East, and Southeast Asia. Wealthy travelers increasingly demand exclusive, immersive experiences, including private safari tours. The Grenadier Game Viewer directly addresses this market: it’s designed to be both reliable in challenging terrain and comfortable for extended wildlife observation.
Testing and Production
A prototype debuted at the 2024 Goodwood Festival of Speed, sparking the immediate production decision. Before wider availability, four units will be deployed at Hidden Lodge in South Africa, providing real-world testing in a high-end safari environment. Importantly, the Grenadier Game Viewer retains the original manufacturer’s warranty despite the extensive modifications.
The base Grenadier model starts at around £62,000, but the final price for the Game Viewer will depend on customization choices. This move demonstrates Ineos’s willingness to adapt to specialized markets, leveraging the Grenadier’s core strength: uncompromising off-road performance.
The Ineos Grenadier Game Viewer is a clear signal that rugged utility and luxury experiences are no longer mutually exclusive. It’s a vehicle built not just to traverse the savanna, but to elevate the safari itself.
