The Jeep Avenger, the brand’s smallest and first all-electric model, is slated for a significant mid-life update as it faces increased pressure from newer rivals in the compact SUV market. Prototypes of the revised Avenger have been spotted undergoing winter testing, confirming the overhaul.
Initial Hype vs. Sales Reality
Launched in 2022, the Avenger initially generated excitement as Jeep’s foray into fully electric vehicles. However, sales haven’t matched that early enthusiasm, even after introducing hybrid and all-wheel-drive versions. The car simply hasn’t gained major traction, particularly in key markets like the UK. This is a critical situation for Jeep, as the Avenger is now its best-selling model in the UK, and falling behind would mean losing ground to competitors.
Platform Limitations and Market Shifts
The Avenger utilizes Stellantis’ CMP platform, which underpins several small B-segment vehicles. While versatile in supporting both hybrid and electric drivetrains, this platform is now showing its age compared to newer architectures. The automotive landscape is evolving rapidly, and the Avenger must adapt to remain competitive. The rise of models like the Volkswagen ID. Cross and Skoda Epiq – both launching soon – highlights the need for improvement.
Powertrain and Styling Updates
The updated Avenger will retain the CMP platform but is expected to receive powertrain enhancements, especially for the electric version. The current 54kWh battery and motor setup need to improve to compete with newer, more efficient rivals.
Interestingly, some test prototypes feature internal combustion engines (ICE). The existing hybrid variants use a 1.2-liter three-cylinder engine, with mild 48V or more robust 4xe hybrid systems (adding all-wheel drive via a rear electric motor).
Exterior styling changes appear to be subtle, with no major body revisions observed in test vehicles. The headlights remain unchanged, but minor tweaks to the front grille and bumpers are anticipated.
Interior Tech Upgrade
The most noticeable update will be inside. Test cars reveal a significantly larger central touchscreen than the current model’s smaller unit. While it’s unclear if this will require a new dashboard layout, the upgrade is essential. Automakers know that modern buyers expect more tech, and the Avenger’s current infotainment system feels dated by comparison.
Market Timing and Pricing
The revised Jeep Avenger is expected to arrive later this year, with pricing remaining near current levels (around £26,500 for petrol, £30,000 for EV, and £31,500 for the 4xe hybrid). These relatively stable prices suggest Jeep doesn’t want to risk alienating existing customers, but the real test will be whether the upgrades are enough to attract new ones.
The speed of change in the compact SUV segment is relentless. Even minor improvements like a larger screen or tweaked styling are now critical for survival. For Jeep, the Avenger’s success is no longer just about being first to market with an electric SUV; it’s about staying relevant.
