The automotive world rarely sees true uniqueness, but the late Lee Kun-hee, the driving force behind Samsung’s global success, demanded it. His legacy extends beyond electronics; it includes a singular Porsche 928R, a car built to his exact specifications and now seeking a new owner. This isn’t simply a rare Porsche – it’s the only 928 ever customized by specialist tuner Ruf Automobile, making it a collector’s dream.
The Samsung Connection: Power and Exclusivity
Lee Kun-hee’s influence reshaped South Korea’s economy, turning Samsung into a tech titan that eclipsed even Sony. His wealth allowed indulgence in art, sports, and, crucially, automotive excess. He wasn’t just buying cars; he was commissioning them. Beyond classic Bugattis and Ferraris, Kun-hee even oversaw the development of Samsung-branded sports cars through partnerships with Nissan, Kia, and Lotus – all in pursuit of automotive distinction.
His penchant for one-off machines led to the 928R. The car arrived at Ruf’s workshop in Pfaffenhausen as a bare shell, delivered directly from Porsche, and was transformed into a bespoke grand tourer. Finished in a striking black exterior with a luxurious burgundy leather interior, it blends performance with opulence.
Performance Under the Hood
While Ruf is best known for the wild Yellowbird 911, this 928R is a different breed. The Porsche’s 5.0-liter V-8 was tuned by Ruf engineers to produce 360 horsepower and 354 lb-ft of torque. Modern upgrades, including carbon-ceramic brakes and 19-inch wheels, ensure that it performs as exquisitely as it looks.
The four-speed automatic transmission emphasizes comfort over raw speed, making this car a luxurious statement rather than a track weapon. It’s a grand tourer built for effortless cruising, not smoky drifts.
A Low-Mileage Masterpiece
Despite its pedigree, the 928R has seen minimal use. With just under 1,600 miles on the odometer, it remains in exceptional condition. It failed to meet its reserve at a 2026 Amelia Concours auction but remains available. This car isn’t just a vehicle; it’s a piece of automotive history tied to one of the most influential figures in modern business.
The 928R embodies a rare intersection of luxury, performance, and exclusivity. It’s a testament to the vision of a man who demanded the best – and got it.
For collectors seeking a truly unique addition to their garages, this Porsche represents an unparalleled opportunity.
