Toyota has set the price for its 2026 bZ Woodland electric SUV at $46,750. This makes it significantly more expensive than the Subaru Trailseeker, which shares nearly identical components but starts at $41,445.
Shared Platform, Different Price Tags
The bZ Woodland and Trailseeker are essentially the same vehicle beneath the skin. Both models feature a standard dual-motor all-wheel-drive system delivering 375 horsepower, powered by a 67-kWh battery pack. Toyota estimates a range of 260 miles, while Subaru claims 280 miles for the Trailseeker—a small difference in range.
The price gap raises questions about Toyota’s pricing strategy. Despite being mechanically twins, the bZ Woodland commands a $5,305 premium.
Trim Levels and Potential Differences
Toyota offers the bZ Woodland in base and Premium trims (starting at $48,850), while Subaru begins with a Premium trim for the Trailseeker, also offering Limited and Touring versions. The exact reasons for the price difference remain unclear until full equipment details are released. It’s possible that standard features or options packages contribute to the higher cost of the Toyota model.
Why This Matters
The bZ Woodland and Trailseeker illustrate a growing trend in the EV market: shared platforms with varying brand premiums. Automakers often use the same underlying technology across different brands to reduce development costs. However, they retain pricing control, allowing them to position vehicles based on brand perception and target markets.
For consumers, this means doing your homework. The bZ Woodland and Trailseeker offer very similar performance and features. Shopping both Toyota and Subaru dealerships could save you over $5,000 without sacrificing quality or capability.
The bZ Woodland is set to hit dealerships soon, with more official details expected before launch. If you’re considering this new EV, comparing prices is essential.
