Toyota has officially teased its upcoming three-row electric SUV, confirming a family-focused design with seating for six and a panoramic glass roof. The vehicle, which could be a production version of the 2021 bZ Large concept, is expected to rival models like the Kia EV9 and Hyundai Ioniq 9 in the rapidly expanding electric SUV market.
Interior Details Revealed
Initial previews showcased a spacious interior with captain’s chairs in the second row, each equipped with individual climate controls. Enhanced image analysis revealed a functional third row with USB charging ports for rear passengers, suggesting a focus on comfort and practicality for larger families. The SUV appears to prioritize legroom in all three rows, aiming to compete with established three-row SUVs in terms of passenger space.
Production Timeline and Collaboration
Toyota’s investment of $1.3 billion into its Georgetown, Kentucky plant in 2024 strongly indicates this teaser is a first look at a vehicle slated for production. The SUV is likely to debut as a 2027 model, possibly later this year. It’s part of an ongoing collaboration with Subaru, which will also receive a similar EV model—continuing the partnership seen in the bZ/Solterra and bZ Woodland/Trailseeker twins.
Market Context and Future Outlook
The timing of this announcement is notable given recent trends in EV demand, which has shown some cooling in the United States. Despite this, Toyota is pushing forward with its electrification strategy, aiming to offer a competitive electric option in the large SUV segment. The company has not yet confirmed whether this model will be EV-only or if it will coexist with a next-generation Highlander powered by internal combustion engines, though the Grand Highlander will likely remain in production.
Toyota’s continued investment in electric vehicle development underscores its commitment to meeting evolving consumer demands, despite broader market fluctuations.
The final name remains unknown, though a familiar moniker like “bZ Highlander” would align with Toyota’s existing branding. Full details will be unveiled on February 10.
