Toyota is strongly hinting at reviving the iconic MR2 sports car, and recent trademark filings in Japan (for “MR2”) and Australia (for “MR-S”) provide the most concrete evidence yet. For years, the automaker has teased the model’s comeback through cryptic references in its “Grip” anime series, and now, these official filings suggest that the revival is more than just speculation.
The Build-Up: Clues from Toyota’s Recent Moves
The timing of these trademarks is significant. Toyota recently teased a fourth model joining its GR lineup (which already includes the GR86, GR Corolla, and GR Supra). Simultaneously, the company unveiled a mid-engine Yaris concept earlier this year, further fueling speculation.
Over the past few years, Toyota has shown clear interest in mid-engine sports cars. The 2021 Sports EV concept, followed by the FT-Se concept in 2023 (both electric), demonstrated the automaker’s direction. The Yaris M Concept, featuring a turbocharged 2.0-liter engine, solidified this path. Despite all this, Toyota has not provided a timeline or confirmed the MR2’s return.
Historical Context: The MR2 Legacy
The MR2 was produced for over two decades, spanning three generations from 1985 to 2007. The final U.S. model (discontinued in 2005) came with a 1.8-liter four-cylinder engine producing 138 horsepower, and a base price of $25,685 in 2005—equivalent to roughly $43,158 today when adjusted for inflation.
The MR2’s discontinuation was abrupt, but the enduring popularity of the model has created strong demand for a comeback. The automaker has also hinted at bringing back the Celica, further suggesting a broader strategy of reviving beloved sports car names.
What Happens Next?
While Toyota has not confirmed the MR2’s revival, the trademark filings are a strong indicator of intent. However, automakers frequently trademark names without releasing corresponding products. If the revival does occur, industry experts estimate a possible release date between 2027 and 2028, though no development vehicles have been spotted in public testing.
The trademarks are a clear sign of Toyota’s renewed interest in the sports car market. Whether it translates into an actual product remains uncertain, but the clues are mounting.
For now, fans will have to wait for official confirmation. Toyota’s strategy suggests a deliberate build-up, and the MR2’s return could be part of a wider revival of classic sports car names.
