British sports car manufacturer TVR has a curious history marked by repeated resurrections attempts – and frequent failures. After decades of dormancy, the iconic brand seemed poised for a return in the mid-2010s under businessman Les Edgar. However, that effort ultimately fizzled out less than a decade ago. Now, another company has stepped in with ambitious plans: Charge Holdings, already known for its electric restomodding work on classic Ford Mustangs.
Charge Holdings, the same entity behind the electrifying Charge Cars project, is reportedly taking ownership of the TVR name and legacy. Their vision? To revive the striking Griffith concept – a low-slung, retro-inspired sports car originally unveiled in 2017 with a roaring 5.0-liter V8 engine pumping out 500 horsepower.
However, Charge Holdings intends to take a decidedly different route than the original plan. The resurrected Griffith will ditch the gas-guzzling V8 and instead embrace electrification as its driving force. This shift aligns perfectly with Charge Cars’ core expertise: breathing new life into classic automobiles while modernizing them with cutting-edge electric powertrains.
Despite this radical departure, one thing remains clear: TVR is committed to keeping the Griffith alive in some form. As stated by CEO Paul Abercrombie, “TVR will remain focused on delivering the new Griffith to customers, continuing its legacy of high-performance, internal combustion sports cars.” While this statement might initially appear contradictory given the planned electric conversion, it underscores TVR’s desire to honor its heritage while acknowledging the evolving automotive landscape.
Although concrete details about the electrified Griffith remain under wraps for now, Charge Holdings assures that further information will be unveiled in early 2024. This eagerly awaited reveal could finally mark a turning point for TVR – potentially launching the reborn brand into a new era of electric performance without abandoning its DNA as a purveyor of thrilling driving experiences.
