Xiaomi is accelerating production of its next-generation SU7 electric sedan, targeting 16,000 units by the end of March. This move follows the discontinuation of the first-generation model and recent confirmation from CEO Lei Jun that the upgrade is “coming soon.”
Production Surge Confirmed
Recent reports from 21st Century Business Herald indicate that Xiaomi’s Beijing Yizhuang factory is operating at full capacity. During a one-hour observation, approximately 80 next-generation SU7 vehicles were observed leaving the facility, suggesting a daily shipment rate of around 800 units. This represents a significant increase in efficiency compared to the initial SU7 launch, where deliveries took up to 30 weeks.
Why this matters: Xiaomi is addressing early customer pain points (long wait times) by proactively building inventory. This demonstrates confidence in demand and a commitment to faster delivery times.
Strategic Timing and Marketing
Xiaomi has strategically timed the release of the upgraded SU7, opening pre-orders in January and removing the first-generation model from its online store. Display models were rolled out in stores before the Chinese New Year, coinciding with peak consumer traffic. Store managers in Beijing report a fivefold increase in customer visits during the holiday period, with the new color options proving particularly popular.
The new colours—Coastal Blue and Blazing Red—are driving foot traffic, with customers traveling from distant cities to see the vehicles in person.
Price Adjustments and Feature Upgrades
The next-generation SU7 is available in Standard, Pro, and Max versions, priced at 229,900 yuan ($32,800 USD), 259,900 yuan ($37,100 USD), and 309,900 yuan ($44,300 USD), respectively. These prices reflect increases of up to $2,000 USD compared to the previous model.
Despite the price increase, Xiaomi sales representatives report strong customer interest due to significant upgrades, including:
- Standard LiDAR across all models
- Xiaomi’s HAD end-to-end driving assistance system
- Wider rear tyres and four-piston brake callipers
- Improved range: Pro version now offers 902km (CLTC), Max version 835km.
- Enhanced safety features, including nine airbags (including rear side airbags).
Structural Enhancements and Safety
Xiaomi has prioritized vehicle safety, with 90.3% of the body constructed from high-strength steel and aluminium alloy. Key areas, such as the roll cage and door impact beams, utilize 2200MPa “Xiaomi ultra-strong steel.”
Expanding Service Network
As of February 28, 2026, Xiaomi operates 488 stores in 141 cities across China, alongside 275 service centers in 159 cities. This expanded network supports the rollout of the next-generation SU7 and ensures comprehensive customer support.
In conclusion: Xiaomi is aggressively scaling up production and refining its strategy to meet anticipated demand for the next-generation SU7. By addressing earlier supply chain bottlenecks, enhancing vehicle features, and prioritizing safety, the company positions itself to compete effectively in the evolving EV market.
