For decades, the German automotive landscape has been dominated by prestige brands like Mercedes-Benz, BMW, and Audi. These automakers consistently set the benchmark for luxury vehicles, commanding high price tags and strong brand loyalty. However, a lesser-known contender quietly emerged during the 2019-2023 model years: the Volkswagen Arteon. This fastback sedan offered Audi-level refinement, BMW-rivaling dynamics, and Mercedes-like comfort—all at a significantly lower price point.
The Arteon’s under-the-radar approach made it a compelling choice for buyers who prioritize substance over status. Those who valued driving experience over dealership prestige found in the Arteon a smarter alternative. Yet, despite its capabilities, the Arteon largely flew under the radar in the U.S. market, making it a hidden gem in the used luxury car world today.
The Arteon’s Silent Revolution
Volkswagen traditionally leans into practicality, known for its reliable vans, hot hatches, and mid-luxury SUVs. The Arteon, however, was a departure. Its sleek fastback silhouette and frameless doors exuded a coupe-like presence rarely seen in VW sedans. The interior, with its expansive digital displays and minimalist design, mimicked the polish of pricier German rivals while maintaining everyday usability.
This balance of style and function was a deliberate strategy. The Arteon wasn’t designed to replace the luxury giants but to challenge them on value. With a price tag tens of thousands of dollars lower than its corporate cousins, the Arteon offered a compelling proposition for buyers who didn’t want to pay extra for a badge.
Performance That Surprises
The Arteon’s performance credentials further cemented its position as an unexpected challenger. The 2019-2021 models boasted a powerful turbo-four engine capable of sending the sedan to 60 mph in under 6.5 seconds. The final model years, however, raised the bar. Equipped with a 300-horsepower engine and a seven-speed dual-clutch transmission, the AWD versions achieved a rest-to-60 time of just 4.6 seconds – faster than some contemporary Mercedes and BMW models.
This performance wasn’t just about speed; it was about refinement. The Arteon’s adaptive chassis control (DCC) continuously adjusted suspension settings, prioritizing comfort during highway cruising and agility on twisty roads. This “sleeper sedan” persona made it a versatile choice for drivers who wanted both luxury and driving pleasure.
The Arteon Today: A Bargain Luxury
Despite being discontinued after the 2023 model year, the Arteon remains an attractive option in the used market. Starting prices in 2019 were around $37,000, while top-range 2023 models now sell for just over $32,000. This affordability, coupled with its high-end features, makes the Arteon a smart choice for buyers seeking luxury without the premium price tag.
Maintenance costs are reasonable, averaging around $430 per year, and depreciation, while significant, is comparable to other luxury vehicles. Owners consistently praise the Arteon’s combination of style, comfort, and performance, with 95% of Kelley Blue Book reviewers recommending the model.
The Volkswagen Arteon was a luxury sedan that punched well above its weight. Its combination of refinement, performance, and value made it a genuine alternative to the German prestige brands. For those who recognize its capabilities, the Arteon remains a hidden gem in the automotive world.
