July 9 to 12. The grass at Goodwood shakes. It’s festival season.
Every year it’s the same circus but different animals. Manufacturers bring their loud, expensive toys. They drive them up that terrifying hill. Spectators cheer. Cameramen zoom in.
This year is special though.
The honour goes to Singer. Californian Porsche tuners. They reimagine the 911 until it looks like it was pulled from a timeline that never was. Respect.
“The Festival is where fans touch the dream before it becomes reality.”
But dreams get expensive. Let’s look at the metal.
The Electric Shift
Alpine
The old A110 is dying. The new one is here. Sort of.
An all-electric late prototype will debut. Public first look. Full launch next year.
They claim the dynamics will mimic the internal combustion predecessor. Mimic. A strong word for an EV trying to sound like a scream. It aims to be potent. Eco-friendly. Let’s see if the soul survived the switch to batteries.
Audi
Audi wants to race in Formula One again. It’s not a whim.
It’s a strategy. To change what a road car feels like.
The Nuvolari. That’s the code name. A supercar that hits the UK crowd first at Goodwood. It will go up the hill.
The F1 car sits in the paddock. Look closer. Hunt around.
There might be a 2027 electric sports concept hiding somewhere. Audi plays hardball.
Mercedes-AMG
The new AMG GT 63 4-Door is there. It drives up the hill.
But the mystery is the big one.
A new production model could be revealed on the stand.
Will it be a V8? Maybe a CLE Mythos? Or something production-focused like the CLE 63?
Or maybe it’s the battery-powered CLA45. We’ve seen it testing. Coupé and Shooting Brake forms.
Mercedes keeps us guessing. Why stop there?
MINI
Twenty-five years of the BMW MINI.
An “unmissable reveal” is promised. We don’t know what it is.
They’ve built a neighbourhood. An Aceman Arms pub. A Countryman Farmshop.
Fashion collabs with Paul Smith. Deux ex Machina.
Is this marketing or art? Probably both.
The Noise Makers
Aston Martin
The Valhalla returns to the hill for its second year.
It joins the Valkyrie. The Vanquish. The F1 racer from the 2025 season.
But the headline? The ‘S’ models.
DB12 S. Vantage S. DBX S.
Extra power. More dynamic drive. Standard Aston Martin logic. Make it louder. Make it faster. Call it S.
Bentley
The Continental Supersports makes its UK debut.
It is rear-wheel drive. No hybrid assist.
It’s a statement. Aggressive. Raucous.
Think Savile Row suit cut for a hooligan. It fits the bill.
Bentley isn’t going soft. It’s leaning into high-performance heritage.
Honda
No Civic Type R for us.
So what’s left? The spirit.
The Prelude HRC Concept hits the hill.
A sneak peek? Maybe.
It suggests a Prelude Type R might exist in parallel dimensions.
Damon Hill drives the Williams Honda FW11. Forty years since their first F1 title. Nostalgia is a powerful fuel.
Lamborghini
Two hybrids expected. The new Urus SE Performante is the most powerful SUV they’ve built.
Almost certainly appearing.
Then the weird ones.
The Fenomeno coupé or Roadster. Low volume. Rare.
They wow the crowd because they look illegal.
Renault
The Turbo 3E. The “mini supercar.”
It was here last year. It’s back.
547bhp. Carbon fibre.
It will charge up the 1.16 mile climb.
Not alone though. The Twingo is there.
The soft-top Renault 4 Plein Sud too.
City car and supercar side by side. Weirdly harmonious.
Toyota Gazoo
Camouflage is off.
The GR GT and the GT GT3 are final.
A twin-turbo V8.
Porsche 911 GT3 rival.
Toyota enters the sports car arena fully. No more shy appearances.
Plus the GR Yaris Aero Kit and the Dakar Rally raid car.
The Challengers
BMW
The future of M? The Vision M Concept.
Quad-motor. Electric.
It previews the next M3.
The M3 Touring Nürburgringer hits the dirt.
There’s also a new Track Pack for the M2 Coupé.
BMW keeps the turbo purring while preparing for silence.
BYD / Denza / Yangwang
The biggest stand in history.
Colossal presence.
Denza is the halo.
The Denza Z Coupé debuts.
1,488 horsepower. Three motors. Luxurious.
They want to outperform the legacy European brands.
There’s the Z9GT. The B5. The D9.
Off-roader. Shooting brake. People carrier.
Yangwang shows up too.
The U9 Extreme supercar. The U8L.
Mostly seen before but shiny.
BYD itself brings the Dolphin G DM-i and the Shark pickup.
Cupra
The Raval debuts.
Supermini of the Year contender? Maybe.
It drives up the hill for four days.
Two new cars join it.
Cupra wants volume now. Not just hype.
Dacia
Sanderos are safe. The Sandrider attacks.
Nissan Z V6 power.
It won the Dakar Rally.
Sebastian Loeb drives it.
Rally legend meets Romanian budget badge.
It’s also in the Off-Road Arena for real abuse.
Gordon Murray Automotive
Extremes.
The S1 LM. Limited to five cars. All for one customer.
Homage to the McLaren F1.
On the other end, the T.33 Spider. Open-top baby hypercar. Higher numbers.
Same detail obsession. Gordon doesn’t cut corners.
Lepas
Jaecoo’s sibling.
Pitched as luxurious. Europe-focused.
Three models: L8 (Tiguan size), L6, and L4.
All hybrid. L6 and L4 get pure BEV options.
Chinese expansion into Europe via the hill climb. Clever.
MG
Two concepts.
One previews a B-segment EV hatch.
The other is sporty.
The hatch matters more. Rivals for VW ID.3 and Cupra.
MG has form with the MG4. Cheap. Good range.
They’re going for volume sales, not just style points.
The End Game
Surprises?
Yes. Always.
Doors open Thursday morning.
Expect things that aren’t on the list.
Prototype whispers.
Secret drops.
Who will surprise us?
Does anyone know?
