Jeep is turning retro nostalgia into reality. Following a highly enthusiastic response to a concept vehicle shown at the 2025 Easter Jeep Safari in Moab, Utah, the automaker has officially announced the production of the Wrangler Rewind and Gladiator Rewind.
These special editions are part of Jeep’s “Twelve 4 Twelve” initiative—a program designed to release a unique special edition every month for a full year. Unlike many concept cars showcased in Moab that remain mere “one-off dreams,” the Rewind edition is moving directly from the show floor to dealership showrooms.
A Bold, Retro Aesthetic
The “Rewind” theme is defined by a vibrant, 1980s-inspired visual language. The vehicles feature striking red-and-turquoise stripes that wrap across the hood, sides, and rear fenders. The branding is unapologetically loud, featuring “Rewind” printed in a bold, stylized font on the hood.
While the promotional models are showcased in a striking Reign purple, Jeep is offering significant color variety to suit different tastes:
– Bright White and Gloss Black for a classic look.
– Granite Crystal and Anvil for more muted tones.
– Hydro Blue, Joose (orange), and the Wrangler-exclusive Earl (blue-gray) for those seeking high visibility.
To complement the graphics, the package includes several rugged and stylistic upgrades, such as gold-accented wheels and tow hooks, steel rock rails, and body-color fender flares.
8-Bit Interior Design
The nostalgia extends deep into the cabin, where Jeep has embraced the digital aesthetics of the 1980s. The interior features:
– Nappa leather seats embossed with a pixelated pattern inspired by 8-bit arcade games.
– A subtle silhouette of the original Willys Jeep integrated into the pixel motif on the seatbacks.
– Colorful accent stitching and painted interior trim that coordinates with the exterior colors.
– A pixelated gearshift knob and a unique commemorative plaque located near the cupholders.
Specifications and Availability
The Rewind package is built upon the Willys trim level, ensuring that the aesthetic upgrades are backed by capable off-road hardware. Standard features for this edition include:
– Technology: 7.0-inch digital gauge cluster, remote start, and adaptive cruise control.
– Comfort: Heated front seats and a heated steering wheel.
– Capability: A locking rear differential, off-road tires, a trailer hitch, and forward-collision warning.
Pricing and Release Date
Both the Wrangler and Gladiator Rewind models will be available to order starting in May.
The Rewind package carries a $1,900 premium over the base Willys trim. This brings the starting prices to:
– Jeep Wrangler Rewind: $48,245
– Jeep Gladiator Rewind: $50,415
This move highlights a growing trend in the automotive industry where manufacturers leverage “concept-to-production” pipelines to satisfy enthusiast demand, turning niche showpiece designs into profitable, limited-run reality.
In summary, the Jeep Rewind editions transform modern off-roaders into rolling tributes to 80s pop culture, blending retro arcade aesthetics with rugged, functional design.
