Jeep keeps playing with its history.
They call it “Twelve 4 Twelve,” but the move is simple: bring back a trim that vanished in the eighties. The Laredo isn’t just a name tag this time. It borrows from the heat of Texas border towns. That desert grit matters.
The concept teased this earlier, but the real car is a Wrangler Willys on steroids. Literally.
It wears the Xtreme 35 package. One-inch lift. Bronze 17-inch wheels that can take beadlocks. BFGoodrich KO2s stretch around them, thick as tire walls. You look like you’re about to tackle sand dunes, even if you’re just grabbing coffee.
Details pop. The grille is from a Gobi prototype. Decals sit on the hood. Brown graphics run along the side. Tow hooks are bronze, obviously. Even the “4WD” badge on the back looks like coiled lasso rope.
You want a top? Go for the tan soft one. It screams retro. If you hate wind in your face, the black hardtop is available. Or the Sky one-touch roof, which feels like a spaceship part stuck on an old truck. Why not both?
Inside, it’s softer than the exterior suggests. Bison Brown Nappa leather wraps the front seats. Heated. Power adjusted. Contrast stitching in Mayan Gold gives it some warmth. There’s even a cowboy hat pattern hiding in the air vent pads. Subtle? Debatable. Effective? Sure.
“It’s not just a truck anymore.”
Orders open later this month. Here is the sting. You pay $1,995 extra for this package on top of the Willys base.
The Willys starts around $49,250. Add destination. The math lands you at $53,240. Get the four-door model. You’re paying $55,62. That’s not a toy. It’s an investment in nostalgia wrapped in leather.
Want to stick shifts? Forget it.
Jeep ties the Xtreme 35 kit exclusively to an eight-speed auto. The manual gearbox stays buried. Pity the purists.
