Ferrari unveiled the Luce EV expecting noise. They didn’t count on chocolate getting in the fight.
The internet spent days dismantling the brand’s first fully electric car. Comparisons flew fast. Rechargeable Apple mouse? Check. Bland Nissan hatchback? Check. AI videos popped up everywhere. They show Enzo Ferrari detonating the new sedan. The mood is hostile.
Now Toblerone is here too.
Smooth Shapes
Toblerone posted a image that hurts. It shows their bar but all the peaks are gone. No angles. Just one shapeless pale blue sausage.
“This is not happening.”
That’s what they wrote. Then added that they’d always keep the edges.
The joke lands hard because it’s true. The Luce doesn’t look like a Ferrari. That was intentional. But it lacks the spark. No glamour. No excitement. It feels flat.
The Legend is Nervous
Random commenters with too much Photoshop aren’t the only problem. Luca di Montezemolo is angry.
The former chairman spent 23 years leading the company. He famously resisted SUVs. Now he’s visibly outraged at this electric shift. He didn’t say much directly, mostly out of respect for the current team. He said speaking his mind would hurt the brand.
But he warned against the “destruction of a legend.”
He even suggested taking the prancing horse off the badge entirely. Maybe the name is the only value left. At least it’s original, he noted. Not even Chinese manufacturers are trying to copy it yet.
Raw Speed?
Maybe the drive saves it. Ferrari isn’t bluffing on the stats.
Four electric motors generate 1,035 horsepower. 1,050 PS. It hits 60 mph in 2.5 seconds? More like 62 mph. That’s quicker than many combustion cars they make today.
It fits five people. Huge trunk too. Practical and fast. A dangerous combination?
Toblerone still keeps the angles. Ferrari lost them. Will di Montezemolo change his mind once he sits behind the wheel? Or is the prancing horse done with sharp edges?
Only time tells. Or maybe a chocolate bar can tell you everything. 🍫
