They’re just hiding.
Well. Maybe not hiding. Waiting.
Volvo CEO Håkan Samuelsson says the station wagon will make a return. He told Motor1 we’ll see a shift in the next ten years. Ten. Years. Not next month. Not right after the holidays. But within a decade.
Volvo is currently killing them.
Here’s the brutal truth about the American market today. Volvo is pulling the V60 and V90 Cross Country models from U.S. showrooms after 2026. Gone. Poof.
The remaining lineup? Just SUVs. And sedans, mostly, before those likely join the wagons in the rearview mirror too. It feels like a betrayal to enthusiasts, but look around. The public doesn’t care about long-roof silhouettes the way purists do. Unless it’s a German performance toy. The average driver? They want high ground clearance and cargo space. They gave the wagon to history.
Or so we thought.
Samuelsson disagrees with this permanent exile.
“I don’t think 10 years from now we will only have SUVs.”
Why the change? Aerodynamics. Simple physics.
SUVs are bricks. Bulky fronts. Tall profiles. Drag is the enemy of battery life. And as we chase range anxiety away with EVs, shape matters. A wagon is sleeker. Lower front area means less resistance. Less resistance means more miles on a single charge. It’s not just about looks. It’s about math.
Then there’s the cultural angle. Generations flip.
Younger buyers don’t want what their parents bought. The SUV craze feels dated to the new generation of car shoppers. Samuelsson believes the pendulum swings back. He thinks we went too far with one boxy shape dominating everything. Is it boring to drive the same rectangular boat for a decade? Probably.
Volvo is investigating more wagon models. They’re already looking ahead.
Samuelsson wasn’t shy about the timeline. He said he wouldn’t be revealing too much by stating we won’t have only SUVs five years from now. That’s a fast turnaround for a product cycle. Aggressive? Maybe. Hopeful? Definitely.
We’ll see.
The market might just be tired of looking up.
